Ikea is asking women to pee on its ad and Australian creatives love it

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Ikea is asking women to pee on its ad and Australian creatives love it

Print ads can border on boring but not the recent Ikea magazine ad from Sweden, which features a built-in pregnancy test. If you happen to be in the market for a crib, then you can score a discount on your purchase by peeing on the ad to reveal a …
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Ford to make diesel engine for F-150 pickup truck: 30 miles per gallon

The F-150, part of the F-series pickup truck line, which qualifies as the nation's best-selling vehicle, will get 30 miles per gallon on the highway while retaining the most powerful towing and hauling capabilities on the market.
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Bristol Investors Just Need to Broaden Their Minds

Bristol-Myers Squibb & Co.'s fortunes have lately risen and fallen with the perceived fortunes of Opdivo, its immune-boosting cancer drug. And those fortunes have largely depended on that drug's performance in lung-cancer patients. Investors watching Bristol's presentation at the J.P. Morgan Healthcare
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Accounting News Roundup: Deloitte Legal, EY Boomerangs and Praying for the Pass-Through …

Oh, looky what we have here, another Big 4 firm splashing its way into some press about legal services. Deloitte is “applying for an alternative business structure licence” which allows non-law firms in the U.K. to offer legal services. And wouldn't you know it, Matt Ellis, the managing partner for tax and
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Natural capital accounts for the Dutch North Sea area

In a pilot study, on request by Rijkswaterstaat, Statistics Netherlands have examined whether and how natural capital accounts could be compiled and implemented for the Dutch continental shelf (DCS). Natural capital accounting (ecosystem accounting) is an approach to systematically measure and
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